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Privacy Policy

Last updated: March 19, 2026

1. Introduction

Welcome to Shortful AI ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services at shortful.ai (the "Service").

By accessing or using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Service.

2. Information We Collect

We collect information that you provide directly to us, as well as information that is automatically collected when you use our Service.

Personal Information You Provide:

  • Account registration details (name, email address, password)
  • Billing and payment information processed through our payment provider, Stripe
  • Content you upload or create using our AI tools (images, videos, scripts)
  • Communications with us (support requests, feedback)
  • Profile information you choose to provide

Information Collected Automatically:

  • Device information (browser type, operating system, device identifiers)
  • Usage data (pages visited, features used, time spent on the Service)
  • IP address and approximate location
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our Service
  • To process transactions and manage your subscription
  • To generate AI content (videos, images, avatars) as requested by you
  • To improve, personalize, and expand our Service
  • To communicate with you, including sending updates and marketing (with your consent)
  • To detect, prevent, and address technical issues or fraudulent activity
  • To comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We share data with third-party vendors who perform services on our behalf, such as payment processing (Stripe), hosting (Vercel, Supabase), and AI model providers.
  • Legal Requirements: We may disclose your information if required by law, regulation, or legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred.
  • With Your Consent: We may share your information with your explicit consent.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Service. We may also retain data as necessary to comply with legal obligations, resolve disputes, and enforce agreements. Generated content (videos, images) is stored in your account until you delete it or close your account.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data.
  • Opt-Out: Opt out of marketing communications at any time.
  • Data Portability: Request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at hello@shortful.ai.

8. Cookies

We use cookies and similar tracking technologies to enhance your experience on our Service. You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features.

9. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child, we will take steps to delete that information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your personal data in accordance with this Privacy Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

hello@shortful.ai